--> December – 2016 – My Blog
My Blog
2Dec/160

5 Steps to Better Search Engine Optimization

One of the biggest challenges that face web site owners is trying to send traffic to their websites. This is usually achieved by getting the best possible ranking with the search engines, which comes down to trying to get onto the first page of Google or the other engines such as Yahoo and Bing.

It’s important to understand if you are promoting a popular product or services you may have hundreds if not thousands all competing for that same spot. For you to get the edge over the competition you need to do some fine-tuning of your site with search engine optimization. This is not as complex as it sounds and the steps below can give you some guidelines to improving your site to get some search engine attention.

Step 1: Check the layout and design of your website

Whilst you may think you have an impressive looking website, it could also be at the root of your problems. Does your copy start half way down the page, making it more difficult for the search engines to grasp what your site is about? Have you got bloated over sized graphics that make your page slow to load or too much white space between the lines? It’s not difficult to tweak your pages to get them right.

Step 2: Have you placed your keywords strategically through your website?

Keyword stuffing can be detrimental to your site but so can lack of keywords. It’s no longer good enough just to put your keywords in the title and meta tags, you need to have a certain percentage placed appropriately within your copy and articles. Your critical keyword is ideally to be found in your first paragraph of text, and should also be used in headlines and in your hyperlinks.

Step 3: Text links and site maps

To get your site recognized and positioned you need to make sure that all of your pages are being found by the web spider when it crawls your site; which means you need to get your site indexed correctly. It is important to include a site map in your website that shows all the links to your inner pages. Another good habit to get into is creating a navigation menu with text links, these are a lot easier for the search engine robot to follow and identify all your pages. On page search engine optimization is just as important as off page.

Step 4: Backlinks – Quality vs. Quantity

When you are trying to position yourself a highly competitive category you will need quality backlinks to your site, preferably PR 6 & 7 when you can get them. You will find that when you have good content in your site others are willing to link to you as it provides credibility for their own sites.

But this can take time to build up, in the meantime you can actively search yourself and start requesting links, the more the better. Don’t overlook that quality will outdo quantity any day in terms of getting your site a better ranking.

Step 5: Keep up to date with search engine rulings

Search engines change their rules quite frequently and it is important to keep yourself up to date. This isn’t as hard as it may sound, there are numerous forums and blogs on the net that regularly post information on the latest changes.

Subscribe to informative newsletters or join relevant forums so you always know what changes are in the wind.

Search engine optimization (SEO) can be complex, but following these few simple steps provides the basics for getting started.

1Dec/160

How Affiliate Marketing Can Enable You To Work From Home

Most of us are incredibly comfortable in our own homes. It is where all of our comforts are kept. Part of the daily grind of a job is having to leave the home. The task is much more difficult if you have children to consider. Many of us would love to be able to work from home. We are more comfortable and can be much more productive. However, very few regular jobs offer this type of flexibility. They want employees on site where they can be watched and monitored.

If you would like to make a living working from home, the affiliate marketing business could be the answer. If you have a computer, with internet access there is no reason your home office cannot become your new home business.

Affiliate marketing means that you work on behalf of another company. You helping to expand a company that already exists. This provides you with several advantages. First, your marketing brands or products that are already on the market. You don’t have to create new product and present it to the public. If the brands are fairly well known then attracting customers should not be too difficult. It is much easier to sell something that has an established reputation that break in with something new.

Second. The advertising of the product will already be taken care of. The main corporation will have some suggestions and equipment available to help advertise the product or product line. This can include pamphlets, catalogues or posters. They will also make samples available at no cost to you. This minimizes your investment so the risk is nothing. You just need to concentrate on selling the product and maximizing your earnings. Global Domains International is a good affiliate program you can promote to earn money.

Third, Affiliate marketing can be done in the comfort of your own home. As long as you have adequate storage space for company product there is no reason you cannot set up shop in the comfort of your own home. You can put as much or as little into the venture as you like. You are paid according to how well you perform. If you have an off month, it is reflected in your commission. You don’t have to worry about a boss coming down on you. How much you do is entirely up to you.

Finally, running this business venture from your home presents very little risk for you. You have the perfect location and you don’t need to invest any of your own money. You are not subject to work on sales targets to break even. What you produce is what you are paid for.

Running an affiliate marketing business is hard work. You’ll want to make the most of your skills and talents and that means working some very long days. Don’t be fooled by affiliate marketing companies that promise the world for very little effort. You’ll have to work very hard promoting the products that you decide to sell. However, if you are willing to work hard and use all of your abilities, there is no reason why your affiliate marketing home business cannot be a huge success.

If you want to work from home then an affiliate marketing scheme is the perfect way. With minimal risk to you, you will be able to employ your skills to your own benefit. You’ll have to work very hard but there is everything to gain and very little to loose.